Iqos
Global retail concept and worldwide roll-out. Led the opening of 90+ brick and mortar stores ( 250 sqft and above) and 950+ brand corners ( 1 sq ft to 50 sq ft) in 92 markets.
Work includes creation of brand retail playbook, users journeys, furniture and display kit of part, visual merchandising planning, and quality control at fabricators.
User pool increased by 430% in 30 months thanks to the retail strategy ( 2.9 millions users in July 2017, 12.7 millions users in December 2019).
Client: Undisclosed
Lead designer: Edouard Chambellan
